29 of The Best Valentines Candy for a Romantic Holiday

They say chocolate is the way to a lover’s heart, which is why some of the best Valentine's candy is made from it. But people have been exchanging candy as a symbol of love since the 1800s and have come up with some pretty interesting options since then. What is the most popular US Valentine's gift? While flowers and jewelry are timeless favorites, candy, especially chocolate, remains a top contender.

Valentine's Day ideas for food can be anything from heart-shaped cookies to peanut butter hearts, strawberry truffles and donut bouquets. Below is a selection of some of the best Valentine's candy to buy your sweetheart on the most romantic day of the year. Whether standalone or paired with supplementary gifts like flowers and jewelry, these treats make for memorable presents.

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• The Best Valentine's Candy to Show Your Love
• Lovely Valentine's Day Chocolate
• Unique Valentine's Candy They Won't Expect

The Best Valentine's Candy to Show Your Love

What are the top 5 candies purchased for Valentine’s Day? Well, that depends on who you ask. But generally speaking, candy that's made from chocolate with a rose or heart shape is usually the most popular, as it represents the sweetness of love.

To kick off our list, we have a selection of just some of the most popular Valentine's Day candies that combine traditional romance symbols with modern flavors. From classic conversation hearts to globally-inspired chocolate kisses, these treats will make your Valentine's celebration extra sweet, whether you're giving them as a gift or enjoying them yourself.

1. Starburst Conversation Hearts

Sweet conversation hearts are an iconic Valentine's Day tradition that has captured the imaginations of candy lovers for generations. These strawberry and cherry-flavored hard candies usually feature cutesy messages like “Be Mine” or “You’re Sweet” and the bright colors and fun shapes make them the best Valentine's candy for kids.

2. Hershey's Flavors of the World Strawberry Kisses

When it comes to what sells best on Valentine's Day, Hershey's strawberry kisses are practically a staple at this point. This take on the classic chocolate kiss is filled with a smooth strawberry crème inspired by beloved flavors from Asia and the Middle East. Available in a generous 10-ounce pouch, they're perfect for sharing with your sweetheart on an anniversary date.

3. Beyond Good: Valentine's Day Pack

Beyond Good’s Valentine’s Day Pack is the best Valentine's candy to buy for the eco-conscious chocoholic in your life. This curated collection of six crowd-pleasing flavors includes 70% pure dark chocolate, salted caramel, sea salt and nibs, 80% pure dark chocolate, crispy rice and salted almond. Packaged with a space to pen your own heartfelt note, it’s as thoughtful as it is delicious.

4. Haribo: Be Mine Mix

Packed in a festive peg bag, this limited-edition treat features an adorable assortment of heart, O and X-shaped gummies. Flavors include a swoon-worthy trio of vibrant raspberry, cherry and pineapple. But that’s not all! Haribo has more sweet surprises, like tangy strawberry gummy hearts and their iconic Goldbears dressed up for the occasion in a heart-topped tube.

5. Hazel & Creme Chocolate Covered Pretzel Gift Box

Sweet meets salty in Hazel & Creme’s Chocolate Covered Pretzel Gift Box. Housed in a sleek red box topped with a bow, this set of 12 pretzels is dipped in rich dark chocolate and finished with festive sprinkles. Whether as a gift for your Valentine or a treat-yourself moment, these chocolate-covered pretzels offer the perfect balance of crunch and indulgence.

6. Sugarfina Champagne Bears Gummy Celebration Bottle

Shaped like a mini champagne bottle with a chic gold foil top, Sugarfina’s Champagne Bears celebration bottle offers some of the best Valentine's candy for adults. This glamorous gift is filled with pink and gold gummy bears made with alcohol-free Dom Pérignon vintage champagne.

7. Compartés I Love You Chocolate Heart Box

Leave it to Compartés to elevate Valentine’s Day gifting to an art form. Their I Love You Chocolate Heart Box is a statement piece with vibrant red faux snakeskin packaging and meticulously crafted chocolates. You'll find 15 luxurious treats inside, including strawberry cream-filled hearts and golden stars with creamy crème brûlée. The pièce de résistance? The center chocolates are embossed with the words “I Love You.” Swoon.

8. Kinder Joy Valentine's Day Box

Kinder Joy’s Valentine’s Day Box is the best Valentine's candy for kids who enjoy this creamy yet crunchy delight. Each egg features equal parts of creamy cocoa and milk cream topped with crunchy chocolate wafer bites, while the other reveals a surprise toy to keep the joy going long after the treat is gone.

9. Harry & David Donut Bouquet

Why send flowers when you can send donuts? This edible bouquet comes with ten perfectly petite vanilla and chocolate cake donuts, hand-dipped in Belgian chocolate (white, dark or milk) and dressed up in drizzles and mini heart candies. They’re packaged just like a classic bouquet but so much tastier.

From pink-tinted white chocolate to milk chocolate with heart sprinkles, it’s the best Valentine's candy alternative for those who prefer a sweet treat over traditional flowers.

Lovely Valentine's Day Chocolate

These Valentine's candies range from classic favorites to luxurious artisanal treats for your S.O. who's serious about their sweets. It's a veritable chocolate lover's paradise, featuring everything from traditional American confections to sophisticated European-style truffles.

10. See’s Candies Assorted Chocolates

See’s Candies is an iconic brand that has given us favorites like chocolate truffles and nuts and chews. This particular assortment includes everything from molasses chips and chocolate-dipped walnut squares to decadent chocolate truffles. The true showstopper is the scotchmallow: a dreamy marshmallow covered in milk chocolate with a butterscotch center.

11. Reese’s Miniatures Chocolate Valentine’s Variety

While Reese’s might be known for their peanut butter cups, this special edition includes Reese’s mini cups alongside heart-shaped chocolates filled with creamy peanut butter. The iconic combination of peanut butter and chocolate makes these an irresistible treat. Plus, they’re the best Valentine's candy to buy for peanut butter and chocolate lovers. 

12. Madelaine Premium Chocolate Hearts

Each petite heart from these tiny decadent chocolates comes wrapped in glimmering red foil to symbolize love and joy. With approximately 64 bite-sized chocolates in every pound, these smooth, rich morsels are perfect for sharing (or hoarding) and their romantic heart shape will add a touch of glam to your Valentine’s Day lineup. It’s the best Valentine's candy for luxury lovers for sure.

13. Vosges Haut-Chocolate Love Note Truffle Collection

Vosges Haut-Chocolat’s Love Note Truffle Collection is a feast for the eyes and arrives in a glossy purple box with an elegant pink lace trim. Inside this luxurious box are 16 artisanal truffles, each with a dreamy, distinctive flavor. Think Thai iced tea, lemon chiffon and gianduia which is an irresistible marriage of chocolate and hazelnuts.

The box also includes a chic little leaflet detailing the inspiration behind each decadent flavor and thoughtful "to and from" tags, making it a perfect heartfelt gift.

14. Lindt: LINDOR Strawberry Dark Chocolate Truffles

Nothing says romance quite like strawberries and chocolate and Lindt’s limited-edition LINDOR Strawberry Dark Chocolate Truffles delivers in spades. Each truffle in this Valentine's candy chocolate features a scrumptious strawberry filling encased in a rich dark chocolate shell.

If you’re wondering what is the most popular Valentine’s Day candy, these might just be contenders. If you or your sweetie pie prefer something on the lighter side, Lindt has also brought back their fan-favorite strawberries and cream white chocolate truffles. Perfectly indulgent with a melt-in-your-mouth texture, these truffles are as sweet as your love story.

15. Stuffed Puffs: Valentine's Day Heart-Shaped Classic Milk Chocolate-Filled Marshmallows

Looking for the best Valentine's candy to buy for sweet-toothed loved ones? Stuffed Puffs marshmallow hearts are the perfect treat for Valentine’s Day exchanges with friends, family or that special someone. In terms of texture, these fluffy marshmallow delights are soft, gooey and chocolatey. With approximately 10 treats per bag, these limited-edition confections are love at first bite.

16. Godiva: Fabric Heart Chocolate Gift Box

Take their breath away with Godiva’s iconic Fabric Heart Chocolate Gift Box. This luxurious Valentine's candy chocolate is filled to the brim with Godiva’s most decadent Belgian creations — think silky pralinés, gooey caramels, dreamy truffles and a medley of sweet fruits and nuts. Wrapped in a plush red fabric box, this gift says “I love you” with elegance and taste.

17. Ethel M Chocolates: The Love Collection

Ethel M’s Love Collection of Valentine's candy chocolate offers a sophisticated spin on sweets. You have five heart-shaped pieces crafted with milk, dark and white chocolate with exquisite flavors like peanut butter and lemon satin crème. It’s the perfect mini-assortment to say, “I adore you,” whether to a loved one or yourself.

Unique Valentine's Candy They Won't Expect

When you think of Valentine's candy, the first thing that comes to mind is probably a rich, decadent chocolate confection. But there's a wide variety of Valentine's favors out there and some of the most memorable gifts are the ones that think outside the heart-shaped box. These are great Valentine's Day gift ideas for when you’re looking to surprise your loved one with something unexpected and unique. 

18. M&M's Personalized Heart-Shaped Candy Gift Box

What’s more classic than a red and pink heart-shaped candy box filled with 10 ounces of personalized M&M’s? Each candy chamber is an unforgettable gift that’s as stylish as it is sweet — you can customize up to three colors by adding special messages, clip art or even a photo. 

19. Oishii Omakase Berry

For the Valentine who prefers their sweetness au naturel, the Oishii Omakase Berry is a love letter to strawberries. Grown in pesticide-free vertical farms, these berries don’t need to be washed, just savored. Yes, they come with a higher price tag but they’re worth every bite. With their intoxicating aroma, creamy texture and peak sweetness, these treats will have your honey saying “Love has never tasted so sweet”!

20. Levain Two Chip Chocolate Chip

Say hello to the chocolate chip cookie glow-up. Among all the Valentine’s Day cookies out there, Levain Bakery's two-chip chocolate chip cookies are everything: crispy on the outside, gooey on the inside and loaded with semi-sweet and dark chocolate chips for the perfect flavor and texture combination. Other flavors, like the rich dark chocolate peanut butter chip and caramel coconut chocolate chip, add even more variety to the lineup.

21. Shari's Berries: Strawberries for Her

Shari's Berries takes chocolate-covered strawberries to a new level with their Strawberries for Her, offering a perfect option for the best Valentine's candy. Imagine juicy, hand-dipped berries covered in a delicate pink confection drizzle. Available in three sizes — half-dozen, a dozen and two dozen — these sweet treats make a statement without saying a word.

22. Oui: Chocolate Shavings Yogurt & Chocolate Strawberry Cheerios

Breakfast gets a romantic upgrade with General Mills' Valentine's Day specials. Oui chocolate shavings yogurt is a dreamy blend of creamy vanilla or mocha with chocolate shavings, while chocolate strawberry Cheerios add a playful crunch to your morning. Pair them for a luxe parfait or enjoy solo; because self-love is the sweetest love of all.

23. Milk Bar Holiday Assorted Truffle Tin 

Truffle lovers, rejoice! Milk Bar’s signature cheesecakes now come in truffle size with layers of chocolate cake, cream cheese and chocolate chips, coated in a chocolate shell and finished with chocolate crumbs. The elegant box of 18 is the perfect shareable and you can add a handwritten note and schedule delivery for that extra thoughtful touch.

24. Harry & David: Break a Heart Gift

Inside this swoon-worthy box are six hand-crafted Belgian chocolate hearts — three milk and three dark — and each hollow heart is filled with a hidden treasure of chocolate chips and candies. Plus, the included natural wood hammer lets you quite literally “break a heart” but in a good way. Whether you're celebrating love or looking for the best Valentine's candy to get over a heartbreak, this treat adds an indulgent and cathartic twist to the holiday.

25. Jelly Belly: Cocktail Classics 5-Flavor Gift Box

Raise a toast to love with Jelly Belly’s Cocktail Classics — sans the spirits but bursting with flavor. This gift box comes with five guilt-free flavors; mimosa, gin & tonic, Moscow mule, pomegranate cosmo and margarita jelly beans. It's some of the best Valentine's candy for adults and a great sweet treat to enjoy while brainstorming creative Valentine's Day date ideas together.

26. Tony’s Chocolonely Lil’ Bits

Known for its fair trade mission and boundary-pushing flavors, Tony’s makes the best Valentine's candy for eco-friendlies. These chewy, crunchy chocolate-covered morsels come in three irresistible flavors: milk chocolate caramel sea salt and cookie, triple chocolate and milk chocolate s’mores. They’re dangerously snackable, ethically delicious and perfect for sharing.

27. BRACH’S Mellowcreme Roses

For the candy corn defenders, Valentine’s Day just got a whole lot sweeter with what is considered to be the best Valentine's candy for Mellowcreme fans. BRACH’S soft and chewy Mellowcreme Roses are available in three new flavors: frosted sugar cookie, strawberry cupcake and Valentine’s Day party punch.

28. Sanders Dark Chocolate Raspberry Sea Salt Caramel Hearts

These small-batch delights feature a dreamy raspberry caramel center, enrobed in velvety dark chocolate and sprinkled with coarse sea salt for that perfect salty-sweet balance. Each bite feels decadent and sophisticated; ideal for sharing with someone special or treating yourself unapologetically.

29. Tony’s Chocolonely White Raspberry Popping Candy Bar

Tony’s Chocolonely White Raspberry Popping Candy Bar combines ethically sourced white chocolate, freeze-dried raspberries and popping candy for a treat that’s as fun as it is delicious. The result is a creamy, tangy and slightly fizzy bite that’s never too sweet. If you want more options, their Rainbow Tasting Pack offers a variety of flavors for the indecisive chocolate lover in your life.

Candy accounts for 57% of spending on Valentine’s Day and it’s not hard to see why. Between the classic heart-shaped boxes, creative new confections and personalized treats, there's something for every kind of sweet tooth and relationship. If you're wondering "What are the top 5 candies purchased for Valentine's Day?", you'll find plenty of beloved classics and exciting new treats in this guide.

When it comes to figuring out what are the best Valentine's Day chocolates, you can’t go wrong with either the Lindt, Godiva or Ethel M options. But most of all, these playful and indulgent candies are here to help you express your feelings in deliciously unique ways.

For even more fun Valentine's Day ideas, check out other experiences happening on Classpop!